Infomercial executive producer Robert Barnes from Groff Films of Portland and direct response marketing and logistic professional Daniel Molloy, former General Manager of Ship-Right Solutions in South Portland have partnered; forming revDRTV – Revenue Driven Television. revDRTV specializes in developing new product lines into brands in the direct response marketplace. While many campaigns will become full blown television infomercials, Dan and Robert will work with new products from inception through the manufacturing, product development and initial testing phase of Internet, print, radio and television. Through revenue sharing arrangements, revDRTV will manage the back end of campaigns; aligning their clients with the appropriate vendors and oversee those vendor relationships throughout the success of the campaign.
Dan Molloy, partner and “numbers guy” for revDRTV says, “We hear from many entrepreneurs who struggle to break into this category. Robert and I are positioned to take them easily through the process. By leveraging our long-standing relationships and years of experience in this industry we can help insure a successful product launch at a much lower cost than a client could find on their own – and a lot quicker!” With a combined total of nearly 40 years in their industry Barnes and Molloy have produced and managed the sales and logistics of over a billion dollars worth of infomercial products. www.revdrtv.com
