The Maine Marketing Association is pleased to announce their annual May seminar, Cause Marketing 2010: Exploring strategies for your business and community. The seminar will be held at the University of Southern Maine’s Lee Auditorium in Portland on Friday, May 21st from 8:00 AM to 12:30 PM.
Scheduled to present:
Carol Colson, Senior VP & Director of Community Relations & Communications, Bangor Savings Bank
Jodie Lapchick, Cause Branding Specialist, Lapchick & Co.
Alex Steed, Communications Specialist/Steed 2010
Carol Colson, Senior VP & Director of Community Relations & Communications, Bangor Savings Bank
Jodie Lapchick, Cause Branding Specialist, Lapchick & Co.
Alex Steed, Communications Specialist/Steed 2010
Cause marketing involves the cooperative efforts or alliance of for-profit businesses with non-profit organizations for mutual benefit. Cause marketing can also refer to the general marketing efforts of social or charitable causes and fundraising campaigns. In the past decade, cause marketing has gained traction on the web – with online charity auctions and more recently, social media. The Maine Marketing Association has gathered three experts to cover:
- Cause marketing overview
- Cause branding
- Successful cause marketing, including an alliance between the documentary film, The Way We Get By (a SXSW official selection) and Bangor Savings Bank
- Case studies
- Cause marketing mistakes and lessons
- Best practices
- Activism with social media and on the web
About the speakers:
Carol Colson is Senior Vice President and Director of Community Relations and Communications for Bangor Savings Bank. A lifelong volunteer, Carol has served on numerous boards in eastern Maine and has been heavily involved with the Bangor Region Leadership Institute. She has been the presenter at a number of events on topics around career aspirations for young women, networking, relationship building, and volunteerism. She is a G. Clifton Eames Leadership Award Recipient and has been recognized by the State of Maine Senate and House of Representatives for outstanding volunteer leadership in her community. Carol was instrumental in bringing the award-winning documentary, The Way We Get By, to members of congress, for Oscar consideration, and sold-out screenings for thousands. DVDs of this film will be distributed to seminar attendees.
For over 10 years, Jodie Lapchick was the creative force behind Lapchick Creative, a strategic marketing and communications firm in Portland. As creative director, Jodie played the lead role in developing many well-known regional brands, and used her conscious leadership skills to facilitate strategic alliances between non-profit and for-profit clients. Respected throughout New England for its team approach and positive culture, many of Jodie’s former colleagues are superb marketing professionals who continue to work with her today on a freelance or contract basis. Since founding Lapchick & Co., Jodie’s focus is exclusively on those marketing disciplines that will produce a better world, with her primary concentration on cause branding. She is a long-standing member of Maine Businesses for Sustainability and a member of the Cause Marketing Forum, Maine Association of Nonprofits, Maine Women’s Fund’s Women Standing Together, and many cause-related social networking groups. Alex Steed is a communications specialist and community manager. He serves on the boards of Greendrinks and MaineShare, and he sits on the Steering Committee of the League of Young Voters. He is presently running as an independent candidate for the Maine House of Representatives in District 99 (Cornish, Limington, Sebago, Baldwin, Denmark). Steed also teaches a class on internet-aided activism at the University of Southern Maine.
REGISTRATION
Members: $35
Non-members: $50
Students: $20
USM faculty/staff: $20
(please contact the MMA to use the faculty/staff rate)
Non-members: $50
Students: $20
USM faculty/staff: $20
(please contact the MMA to use the faculty/staff rate)
REGISTER HERE
(members – make sure to login to get discounted rate)
Join the MMA HERE
A portion of each registration will go to a local charity or cause. Details will be announced soon. Registration includes continental breakfast, parking, refreshments, and giveaways.
LOCATION
The seminar will be held at Lee Auditorium in the Wishcamper Center, part of USM’s Muskie School for Public Service at 34 Bedford St, Portland, ME 04101. Detailed directions are HERE. Visitor parking is in the parking garage in the Abromson Center, located directly to the right of the Wishcamper Center. Please visit the MMA website for more information.
The seminar will be held at Lee Auditorium in the Wishcamper Center, part of USM’s Muskie School for Public Service at 34 Bedford St, Portland, ME 04101. Detailed directions are HERE. Visitor parking is in the parking garage in the Abromson Center, located directly to the right of the Wishcamper Center. Please visit the MMA website for more information.
