Los Angeles, CA & Maine (October 18, 2011) — SCALA USA announces its new partnership with Ashley Lauren Kerr, a Maine fashion entrepreneur. The new line of dresses, hitting stores in 3 weeks boasts a Latin-theme that is sensual yet distinctive.
SCALA by ASHLEYlauren consists of Prom and Crossover Pageant gowns, cocktail, separates, evening gowns, as well as Mother of the Bride and bridal. Particular attention has been paid to the construction of the dresses to help accentuate a woman’s figure and provide for a superior fit. The dresses will be carried in specialty boutiques and large retailers around the world, and will be selling for $300 on up to $3,000 to $5,000 for the high-end and custom dresses.
“Ashley has just the kind of eye and bold vision for cocktail, evening and ready-to-wear upscale fashion we were looking for,” said Beeta Grover, owner and President of SCALA Eveningwear, Inc. “With Ashley having made a name for herself in the boutique fashion and pageant industry, SCALA is pleased to be working with her, and we are looking forward to her continued success. Her ideas and designs are unparalleled. The line really captures a woman’s inner beauty, yet provides a new level of confidence and allure for any occasion.”
SCALA is famous for their fit, colors, and beautiful designs for 26 years. SCALA offers great value to its customers in prom dresses, MOB (Mother of the Bride), destination bridal, informals, bridesmaids, cocktail, prom and homecoming dresses. In addition to dresses, SCALA also sells beaded jackets, tops, blouses, scarves and shawls.
Grover continued, “I wanted to work with Ashley because of her meticulous eye for fashion and for what is going to look good on a woman’s body. She had been working to launch her own line for some time, and when I saw the samples, I knew it was a fresh look she was bringing to the off-the-rack market.”
“I am honored to be part of the SCALA family,” Ashley said. “I believe that fashion is knowing how to use fabric and design to express your inner beauty, and I look forward to growing my line under the widely respected and revered SCALA label.”
“I love fashion, beautiful pieces crafted out of rich and luxurious fabrics. There is nothing more satisfying than seeing a woman enter a room in a great fitting dress and glowing with confidence. The dress plays an important part in making that entrance truly memorable; I am proud to be part of its creation.”
ABOUT SCALA by ASHLEYlauren
Ashley recognizes the power of fashion. Immersed in design, intrigued by the latest trends and influenced by classic silhouettes, she takes great pride in working to create clothing so her customer can match their choice of dress to their unique style and personality.
It is her passion for fabulous that led Ashley to create a line that is young, beautiful and playful yet, still affordable. What sets the line apart is her special attention to detail, fit and construction that goes into each design —in SCALA by ASHLEYlauren women look and feel incredibly confident and beautiful.
About SCALA USA
SCALA USA has a 26 year history of providing beautiful evening wear for all occasions. Their reputation comes from a fabulous and diverse selection of colors, designs, fabrics and fits in prom dresses, evening dresses, cocktail dresses and more. SCALA designs have been seen by millions around the world, and their dresses are currently sold in 83 countries. You’ll be dazzled by the beauty of SCALA dresses and you’ll quickly discover why they have been such a popular choice since 1985. For more information visit www.scalausa.com. Find SCALA on Facebook: https://www.facebook.com/scalausa and Follow them on Twitter: http://twitter.com/#!/scalausa.
About Ashley Lauren Kerr
Since 2008, Ashley Lauren Kerr, who founded ASHLEYlaurenKerr has been providing support for all aspects of high-end fashion and elegance to women of distinction. Her company offers individualized coaching, beauty advice and uniquely designed clothing on an international basis, from her hand-picked team of Latin American designers that specialized in bridal, red carpet, pageant, prom and jewelry collections. Other services offered by ASHLEYlaurenKerr include styling, poise and personality coaching, and makeup and hair training for a variety of high-profile clients including pageant contestant and industry executives. In addition, Ashley authors a high-end fashion blog, ALK Style at http://www.alkstyleblog.com.
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