WATERVILLE, ME—The National Oceanic and Atmospheric Administration recently announced that no evidence of aquatic humanoids has ever been found. Despite this report, Day’s Jewelers in Maine and New Hampshire have welcomed two Mermaids to their summer window displays. The Day’s Mermaids are 14 feet long and have graced the windows of their South Portland and Manchester, New Hampshire store fronts.
The window theme was created by Day’s Jewelers Visual Coordinator Jason Brown. “When I visited the JCK jewelry tradeshow in Las Vegas in early June I saw gorgeous and entertaining window displays and thought, our windows would be perfect for a display like that.” Brown explained. When he returned from the show Brown began to design the concept and went to work building the props.
Brown says that the whole display took him about a month to build and in the process he saw the Mermaids take on a life of their own. “When the mannequin bodies arrived and I attached the tails, the project really started coming together. I was surprised at how lifelike they appeared considering that they were created from very ordinary materials like chicken wire and tulle. The project consumed so much of my time and creative energy that I began to feel really connected to the props and even named the Mermaids, “Aquamarine” and “Larimar”, after the gemstone of the Caribbean.” Day’s has posted a “behind the scenes” album on their Facebook page and to show how the project was created.
In addition to “Larimar” and “Aquamarine”, the Day’s summer window displays also feature stunning, giant hand-made jellyfish, coral reef, and sunken treasure chests. “The goal was to entertain our guests and hopefully draw attention to some of the beautiful pieces we have to fit summer styles. The feedback we’ve received tells us that we have succeeded,” says Brown.
When asked what the theme for the Fall window display would be, Brown said he hadn’t finalized the plans yet, but that it will celebrate the enchantment of Fall in New England with a “Sleepy Hollow” feel.
As for the fate of the Mermaids when the summer is over, Brown said they will remain in the South Portland and Manchester stores in the children’s area. “We have children’s areas in South Portland and Manchester that are designed and decorated to feel like you are playing under the sea. “Aquamarine” and “Larimar” will swim over to the children’s areas to entertain our younger guests while their parents enjoy the Day’s experience.”
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About Day’s Jewelers
Day’s Jewelers is a chain of six retail jewelry stores located in Maine and New Hampshire and a full e-commerce site at www.daysjewelers.com . The company was founded in 1914 in Portland, Maine by the Davidson Brothers. Day’s is now owned by Kathy, Jeff and Jim Corey. Jeff and Jim Corey’s father Robert got his first job at Day’s Jewelers in Portland in 1937. Company President, David Harris states, “There are very few companies in America that can say they’ve lasted nearly 100 years. You can’t cut corners. It’s very simple…take care of your guests and they will take care of you.” Day’s Jewelers is proud to be a Certified Member of the Responsible Jewellery Council. This is an organization which is committed to promoting the very values that have allowed our company to stand the test of time. For more information about Day’s Jewelers, please contact: Katie Leighton at 207-680-1643 or at kleighton@daysjeweler.com
