L.L.Bean Christmas Tree Lighting Ceremony

FREEPORT, ME, November 12, 2009— L.L.Bean welcomes the holiday season and its “Give Warmth” campaign with the annual  Northern Lights Celebration and Christmas Tree Lighting Ceremony Friday, November 20, 7 p.m., at the L.L.Bean flagship store, Freeport, Maine. L.L.Bean conservation partner, Outward Bound, will provide free hot chocolate around a campfire as local musicians, The Don Campbell Band, performs favorite holidays songs.

L.L.Bean Northern Lights Celebration

“We invite everyone to join us as we welcome the holiday season with a flip of a switch!” says Greg Elder, Vice President of Retail Stores.  “The Christmas Tree Lighting Ceremony is just the beginning of many free fun activities for the whole family to enjoy during this holiday season.”

In an effort to help Maine’s older citizens stay warm this winter, L.L.Bean is collecting outerwear during its second annual “Coats for Seniors” coat drive in partnership with the Maine Agencies on Aging and TRIAD.  Visitors are encouraged to donate a gently used or new coat at L.L.Bean’s Freeport store November 20-22.  L.L.Bean will give a matching donation of $5 for each coat donated to the “Keep ME Warm” fund. 

L.L.Bean’s Northern Lights celebration continues throughout the holiday season with free activities and displays each weekend including live entertainment, horse and carriage rides, valet parking, campfires, book signings, new interactive kids’ department and L.L.Bean’s Winter Sports Expo. The celebration concludes with New Year’s Eve fireworks and entertainment. 

L.L.Bean’s Northern Lights is open to the public and all activities are free. For more information, event schedule and directions to the store, visit llbean.com/events or call 1-877-755-2326.  L.L.Bean Northern Lights printable schedule and images available on Flickr.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel.  Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.  While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee.  The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year.  L.L.Bean can be found worldwide at http://www.llbean.com. Join L.L.Bean on Facebook and Twitter.

Contact Information:

Karen Levesque

207.552.2009

klevesque@llbean.com