Harnessing the Power of the Internet for Marketing
5 Steps for Integrating Your Current Marketing into the Dynamic World of Online Marketing

Carole Mahoney of Mahoney Internet Marketing

PORTLAND, Maine – Carole Mahoney, President and CEO of Mahoney Internet Marketing in Portland, will speak at the Maine Marketing Association’s June 23rd Lunch & Learn. The event will take place at TechMaine in Westbrook from 11:00 AM to 1:00 PM. Lunch is included in the entrance fee.

Internet Marketing – is it Facebook, Twitter, LinkedIn, Google Buzz, SEO, PPC, Email, Blogging? How about – none of the above? Internet Marketing is still marketing. Each of the tactics listed are part of the online marketing mix, which ones you use (and how you use them) depends on your business and your customers – not what the latest fad or trend is.

In this workshop, you will learn what essential 5 steps are necessary to successfully integrate and implement an internet marketing plan for your business:

Research: Your market, your competitors, your customer’s keywords and buying preferences.
Plan: Your business goals & key performance indicators, marketing objectives & strategy, customer experience mapping and conversion scenarios.
Implement: Campaign launch, design updates, analytics & technology enablers.
Measure: What happened, where, why and how to use the data to improve the strategy.
Optimize: Update the strategy and campaigns and repeat.

Carole Mahoney is President and CEO of Mahoney Internet Marketing in Portland, Maine. She founded the company with one goal in mind: Bring the focus back to the customer and their experience while helping businesses achieve a measured return on investment in all their marketing efforts. Every business is unique, each with their own challenges and obstacles to overcome. Businesses in various industries, from small start-ups to established corporations have achieved measured success with their internet marketing. Her process has given them not only a plan for success, but a way to learn more about their customers, their industry, and their own business.

Registration

All registrations include lunch. Parking is free. TechMaine is located at 506 Main Street in Westbrook, Maine. The special summer rate for members and students is $10.00. The non-member rate is $25.00. Go HERE to register (registration link is at the bottom of the page).

Founded in 2001, the Maine Marketing Association’s goal is to provide ongoing marketing-related education and support to its members and the region’s business community. The can be found on Facebook, Twitter, LinkedIn, or on their website.

Portland, Maine – Hall Web Services, a Maine-based web design and internet marketing firm, announced that Internet Marketing Analyst, Alexander Eaton, has earned a certification in Google Analytics Individual Qualification (GAIQ) program. Having two or more staff members certified with the GAIQ test is one of the precursors to earning a certification in the Google Analytics Authorized Consultant (GAAC).

“We use Google Analytics on a daily basis as a tool to help assess the effectiveness of our client websites and marketing efforts,” Alex said. “Google Analytics is a free, yet, extremely robust web analytics tool that we implement on every site we develop. The insight and data collected through the tool allows us to make informed recommendations and decisions to ensure the continued success of our clients’ online businesses.”

The Google Analytics Individual Qualification test is timed and features advanced-level questions regarding the use and application of Google Analytics. The test ensures the Qualified Individual understands the Google Analytics Interface, Various Reports, Fundamentals of Google Analytics, as well as being able to complete In-Depth Analyses using Google Analytics.

About Hall Web Services
Hall Web Services of Portland, Maine partners with small to medium sized businesses to grow their businesses through the creation of a comprehensive web strategy.  Hall’s services include web design and development, managed hosting, internet marketing, inbound marketing strategies and multimedia production.
For more information, visit: http://www.hallme.com/press/

Portland, Maine – Hall Web Services, a Maine-based web design and internet marketing firm, announced that Site Maintenance Manager, Mike Johnston, has earned a certification in Google Analytics Individual Qualification (GAIQ) program. Having two or more staff members certified with the GAIQ test is one of the precursors to earning a certification in the Google Analytics Authorized Consultant (GAAC).

“The maintenance and constant evolution of an effective website depends on web analytics to determine what is working on a site and what issues need to be addressed,” Mike said. “We implement Google Analytics on all the sites we develop. It’s a free tool that provides a vast amount of data regarding traffic and interaction which helps in making the best decisions about web maintenance.”

The Google Analytics Individual Qualification test is timed and features advanced-level questions regarding the use and application of Google Analytics. The test ensures the Qualified Individual understands the Google Analytics Interface, Various Reports, Fundamentals of Google Analytics, as well as being able to complete In-Depth Analyses using Google Analytics.

About Hall Web Services
Hall Web Services of Portland, Maine partners with small to medium sized businesses to grow their businesses through the creation of a comprehensive web strategy.  Hall’s services include web design and development, managed hosting, internet marketing, inbound marketing strategies and multimedia production.
For more information, visit: http://www.hallme.com/press/

Portland, Maine – Hall Web Services, a Maine-based web design and internet marketing firm, announced that Organic Search Manager, Kasi Gajtkowski has earned a certification in Google Analytics Individual Qualification (GAIQ) program. Having two or more staff members certified with the GAIQ test is one of the precursors to earning a certification in the Google Analytics Authorized Consultant (GAAC).

“Google Analytics is a very robust web analytics tool and I enjoyed going more in-depth in learning everything that it has to offer, “Kasi said.  “I am armed with even more information to better assess clients’ websites and make recommendations based on the data.”

To become a Qualified Individual in the Google Analytics Qualified Individual program, an individual must pass the Google Analytics Individual Qualification test. The exam features advanced-level questions regarding the use and application of Google Analytics. It is a timed test managed by Google.

About Hall Web Services
Hall Web Services of Portland, Maine partners with small to medium sized businesses to grow their businesses through the creation of a comprehensive web strategy.  Hall’s services include web design and development, managed hosting, internet marketing, inbound marketing strategies and multimedia production.
For more information, visit: http://www.hallme.com/press/