Carole Mahoney of Mahoney Internet Marketing

PORTLAND, Maine – Carole Mahoney, President and CEO of Mahoney Internet Marketing in Portland, will speak at the Maine Marketing Association’s June 23rd Lunch & Learn. The event will take place at TechMaine in Westbrook from 11:00 AM to 1:00 PM. Lunch is included in the entrance fee.

Internet Marketing – is it Facebook, Twitter, LinkedIn, Google Buzz, SEO, PPC, Email, Blogging? How about – none of the above? Internet Marketing is still marketing. Each of the tactics listed are part of the online marketing mix, which ones you use (and how you use them) depends on your business and your customers – not what the latest fad or trend is.

In this workshop, you will learn what essential 5 steps are necessary to successfully integrate and implement an internet marketing plan for your business:

Research: Your market, your competitors, your customer’s keywords and buying preferences.
Plan: Your business goals & key performance indicators, marketing objectives & strategy, customer experience mapping and conversion scenarios.
Implement: Campaign launch, design updates, analytics & technology enablers.
Measure: What happened, where, why and how to use the data to improve the strategy.
Optimize: Update the strategy and campaigns and repeat.

Carole Mahoney is President and CEO of Mahoney Internet Marketing in Portland, Maine. She founded the company with one goal in mind: Bring the focus back to the customer and their experience while helping businesses achieve a measured return on investment in all their marketing efforts. Every business is unique, each with their own challenges and obstacles to overcome. Businesses in various industries, from small start-ups to established corporations have achieved measured success with their internet marketing. Her process has given them not only a plan for success, but a way to learn more about their customers, their industry, and their own business.

Registration

All registrations include lunch. Parking is free. TechMaine is located at 506 Main Street in Westbrook, Maine. The special summer rate for members and students is $10.00. The non-member rate is $25.00. Go HERE to register (registration link is at the bottom of the page).

Founded in 2001, the Maine Marketing Association’s goal is to provide ongoing marketing-related education and support to its members and the region’s business community. The can be found on Facebook, Twitter, LinkedIn, or on their website.