Carole Mahoney of Mahoney Internet Marketing

PORTLAND, Maine – Carole Mahoney, President and CEO of Mahoney Internet Marketing in Portland, will speak at the Maine Marketing Association’s June 23rd Lunch & Learn. The event will take place at TechMaine in Westbrook from 11:00 AM to 1:00 PM. Lunch is included in the entrance fee.

Internet Marketing – is it Facebook, Twitter, LinkedIn, Google Buzz, SEO, PPC, Email, Blogging? How about – none of the above? Internet Marketing is still marketing. Each of the tactics listed are part of the online marketing mix, which ones you use (and how you use them) depends on your business and your customers – not what the latest fad or trend is.

In this workshop, you will learn what essential 5 steps are necessary to successfully integrate and implement an internet marketing plan for your business:

Research: Your market, your competitors, your customer’s keywords and buying preferences.
Plan: Your business goals & key performance indicators, marketing objectives & strategy, customer experience mapping and conversion scenarios.
Implement: Campaign launch, design updates, analytics & technology enablers.
Measure: What happened, where, why and how to use the data to improve the strategy.
Optimize: Update the strategy and campaigns and repeat.

Carole Mahoney is President and CEO of Mahoney Internet Marketing in Portland, Maine. She founded the company with one goal in mind: Bring the focus back to the customer and their experience while helping businesses achieve a measured return on investment in all their marketing efforts. Every business is unique, each with their own challenges and obstacles to overcome. Businesses in various industries, from small start-ups to established corporations have achieved measured success with their internet marketing. Her process has given them not only a plan for success, but a way to learn more about their customers, their industry, and their own business.

Registration

All registrations include lunch. Parking is free. TechMaine is located at 506 Main Street in Westbrook, Maine. The special summer rate for members and students is $10.00. The non-member rate is $25.00. Go HERE to register (registration link is at the bottom of the page).

Founded in 2001, the Maine Marketing Association’s goal is to provide ongoing marketing-related education and support to its members and the region’s business community. The can be found on Facebook, Twitter, LinkedIn, or on their website.

An English degree from Wheaton College in Massachusetts and a Media Production degree from Boston’s Emerson College enabled Josh to hone his expertise in digital marketing, while still staying true to the original, and most important, form of engagement and communication – the written word.

Josh has worked with various businesses, organizations, and musicians to achieve success in web marketing. He helped develop content for new website launches and redesigns; produced digital video in the promotion of new music; and spearheaded entire web marketing and social media marketing campaigns, from genesis to fruition, for various organizations.

Josh’s current role is Chief Marketing Strategist of his own firm, Promenade Media, which offers social media marketing and digital media production for small businesses, musicians, and sustainable causes. Promenade Media also provides webinar production, SEO, and overall web strategy consultation.

Josh became an official Board member of the Maine Marketing Association in September 2007. He eventually went on to spearhead the entire website redesign process and helped launch the successful 2009 membership drive. He also continues to create the bi-weekly e-newsletter sent to over 1400 Maine professionals.

Josh is also actively involved with the Maine Animal Coalition and Maine Businesses for Sustainability. When not working or playing music, he enjoys skiing, attending U2 and Phish concerts, and hiking trips with his wife and Bulldog.

The Maine Marketing Association (MMA) was founded in 2001 in Portland. The goal of the organization is to provide ongoing marketing-related education and support to its members and to the region’s business community.