L.L.Bean launches first ever kids’ winter adventure day camp December 28-30

Three fun-filled days for kids include snowshoeing, snow fort building, cross-country skiing and more

FREEPORT, MAINE/December 14, 2009 – L.L.Bean is hosting its first ever Youth Winter Adventures Day Camp, December 28-30.  Children ages 8 to 12 will spend 4 hours each day (12 p.m. – 4 p.m.) with L.L.Bean Outdoor Discovery School experts participating in healthy, fun programming to encourage and promote a life-long interest in nature and the outdoors.  The three-day camp is available for only $95.

“This is the first time that L.L.Bean has ever offered a day camp for kids,” said John Connelly, Manager of L.L.Bean’s Outdoor Discovery Schools. “We understand how challenging it can be for parents to find things for kids to do during the winter months. L.L.Bean’s day camp will allow kids to use their imaginations, learn new skills and have fun outdoors this winter.”

Each day, campers will experience a new activity such as snowshoeing and cross-country skiing (conditions permitting). GPS treasure hunts, knot tying, snow fort building, animal track identification, and building campsites are a few of the other activities.  The camp will be a mixture of activities held inside and outside the L.L.Bean flagship store campus and at its Outdoor Discovery School facilities in Freeport.

L.L.Bean will supply young campers with all the equipment and gear necessary for participating in camp activities.  Parents will need to provide camper’s own snacks and dress them appropriately for both indoor and outdoor activities.

Advanced registration is necessary for the three-day, Youth Winter Adventures Day Camp, as space is limited.  Parents may call 1-888-llbean1 for more details or to register. 

 L.L.Bean will be offering a second Youth Winter Adventures Day Camp during February Winter Break, February 16-18. The February camp will be three consecutive days (Tuesday-Thursday) from 12 p.m. to 4 p.m.

Contact Information:

Laurie Brooks

207.552.6016

lbrooks@llbean.com

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel.  Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.  While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee.  The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year.  L.L.Bean can be found worldwide on www.llbean.com. Join L.L.Bean on Facebook and Twitter.

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