Posts Tagged ‘social media Maine’

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Josh Valentine Named President of the Maine Marketing Association

Sunday, May 23rd, 2010

Josh ValentinePORTLAND, Maine (5/24/2010) – Josh Valentine has been named the new President of the Maine Marketing Association.

An English degree from Wheaton College in Massachusetts and a Media Production degree from Boston’s Emerson College enabled Josh to hone his expertise in digital marketing, while still staying true to the original, and most important, form of engagement and communication – the written word.

Josh has worked with various businesses, organizations, and musicians to achieve success in web marketing. He helped develop content for new website launches and redesigns; produced digital video in the promotion of new music; and spearheaded entire web marketing and social media marketing campaigns, from genesis to fruition, for various organizations.

Josh’s current role is Chief Marketing Strategist of his own firm, Promenade Media, which offers social media marketing and digital media production for small businesses, musicians, and sustainable causes. Promenade Media also provides webinar production, SEO, and overall web strategy consultation.

Josh became an official Board member of the Maine Marketing Association in September 2007. He eventually went on to spearhead the entire website redesign process and helped launch the successful 2009 membership drive. He also continues to create the bi-weekly e-newsletter sent to over 1400 Maine professionals.

Josh is also actively involved with the Maine Animal Coalition and Maine Businesses for Sustainability. When not working or playing music, he enjoys skiing, attending U2 and Phish concerts, and hiking trips with his wife and Bulldog.

The Maine Marketing Association (MMA) was founded in 2001 in Portland. The goal of the organization is to provide ongoing marketing-related education and support to its members and to the region’s business community.

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Maine Marketing Association Announces Cause Marketing Seminar for May 21st

Thursday, April 22nd, 2010

MMA Cause Marketing Seminar

The Maine Marketing Association is pleased to announce their annual May seminar, Cause Marketing 2010: Exploring strategies for your business and community. The seminar will be held at the University of Southern Maine’s Lee Auditorium in Portland on Friday, May 21st from 8:00 AM to 12:30 PM.

Scheduled to present:
Carol Colson, Senior VP & Director of Community Relations & Communications, Bangor Savings Bank
Jodie Lapchick, Cause Branding Specialist, Lapchick & Co.
Alex Steed, Communications Specialist/Steed 2010

Cause marketing involves the cooperative efforts or alliance of for-profit businesses with non-profit organizations for mutual benefit. Cause marketing can also refer to the general marketing efforts of social or charitable causes and fundraising campaigns. In the past decade, cause marketing has gained traction on the web – with online charity auctions and more recently, social media. The Maine Marketing Association has gathered three experts to cover:
  • Cause marketing overview
  • Cause branding
  • Successful cause marketing, including an alliance between the documentary film, The Way We Get By (a SXSW official selection) and Bangor Savings Bank
  • Case studies
  • Cause marketing mistakes and lessons
  • Best practices
  • Activism with social media and on the web
About the speakers:

Carol Colson is Senior Vice President and Director of Community Relations and Communications for Bangor Savings Bank. A lifelong volunteer, Carol has served on numerous boards in eastern Maine and has been heavily involved with the Bangor Region Leadership Institute. She has been the presenter at a number of events on topics around career aspirations for young women, networking, relationship building, and volunteerism. She is a G. Clifton Eames Leadership Award Recipient and has been recognized by the State of Maine Senate and House of Representatives for outstanding volunteer leadership in her community. Carol was instrumental in bringing the award-winning documentary, The Way We Get By, to members of congress, for Oscar consideration, and sold-out screenings for thousands. DVDs of this film will be distributed to seminar attendees.

For over 10 years, Jodie Lapchick was the creative force behind Lapchick Creative, a strategic marketing and communications firm in Portland. As creative director, Jodie played the lead role in developing many well-known regional brands, and used her conscious leadership skills to facilitate strategic alliances between non-profit and for-profit clients. Respected throughout New England for its team approach and positive culture, many of Jodie’s former colleagues are superb marketing professionals who continue to work with her today on a freelance or contract basis. Since founding Lapchick & Co., Jodie’s focus is exclusively on those marketing disciplines that will produce a better world, with her primary concentration on cause branding. She is a long-standing member of Maine Businesses for Sustainability and a member of the Cause Marketing Forum, Maine Association of Nonprofits, Maine Women’s Fund’s Women Standing Together, and many cause-related social networking groups.

Alex Steed is a communications specialist and community manager. He serves on the boards of Greendrinks and MaineShare, and he sits on the Steering Committee of the League of Young Voters. He is presently running as an independent candidate for the Maine House of Representatives in District 99 (Cornish, Limington, Sebago, Baldwin, Denmark). Steed also teaches a class on internet-aided activism at the University of Southern Maine.


REGISTRATION

Members: $35
Non-members: $50
Students: $20
USM faculty/staff: $20
(please contact the MMA to use the faculty/staff rate)

REGISTER
HERE
(members – make sure to login to get discounted rate)

Join the MMA HERE

A portion of each registration will go to a local charity or cause. Details will be announced soon. Registration includes continental breakfast, parking, refreshments, and giveaways.

LOCATION
The seminar will be held at Lee Auditorium in the Wishcamper Center, part of USM’s Muskie School for Public Service at 34 Bedford St, Portland, ME 04101. Detailed directions are HERE. Visitor parking is in the parking garage in the Abromson Center, located directly to the right of the Wishcamper Center. Please visit the MMA website for more information.

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Promenade Media, a Web Marketing Firm in Maine, Launches New Website

Wednesday, April 14th, 2010

Promenade MediajpgPORTLAND, Maine Promenade Media, a web marketing firm in Maine, has launched its brand new, WordPress-powered website. Promenade Media offers services in creating transparency, generating qualified leads, and spreading awareness and knowledge using social media marketing tools, online video production, and effective web copy. Promenade Media specializes in working with small businesses, non-profits, and musicians – helping them harness the power of enthusiasm on the web in order to raise their online profile and strengthen their brand identity.

“It can be very frustrating relying on another company – Google – for the success of an SEO campaign and, ultimately, the growth of a business,” says Owner and Chief Marketing Strategist, Josh Valentine. “We strive to motivate business owners, activists, and musicians to take control of their marketing efforts and focus more on social media optimization (SMO) – such as participation on Facebook, LinkedIn, or Twitter, consistent blogging, or online video. SMO is becoming more and more important – until, of course, the next thing comes around.”

Promenade Media’s past projects include work with USM’s Muskie School of Public Service, Working Together: Expanding Maine’s Workforce, Maine Animal Coalition, and Maine Businesses for Sustainability. They have also done video campaigns for The Island, a side project of the popular national jam band, The Disco Biscuits. Currently in the works: a video campaign for New York jam band, God Street Wine, social media marketing for Maine Center on Deafness, and an interview series on social media for musicians with Tears For Fears co-founder and bassist, Curt Smith.

“One of our company goals is to differentiate ourselves in the crowded world of social media and internet marketing,” says Valentine. “We look to work closely with small business owners or marketing executives and coach them on growing their business using online tools; maintaining web presences for non-profits looking to promote a cause; or musicians interested in taking control of their career and promoting their art without an intrusive record company.”

Valentine goes on to explain that Promenade Media is a “green business, highly focused on social responsibility and sustainability. The expansion of non-profits and theses types of activities will only be a boon to Maine’s future economy.” He says, “non-profits must be as aggressive as small businesses when it comes to participating online. Social media is a new way of doing business and the transparency it creates is mostly a good thing.”

Promenade Media was founded in 2007 by Josh Valentine, Owner and Chief Marketing Strategist. Josh is also the President of the Maine Marketing Association (with his term beginning next month). Connect with Promenade Media on their website, Facebook, Twitter, and YouTube.

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Maine Marketing Association Announces April Lunch & Learn: The Importance of Human Contact in a Digital Age

Thursday, March 18th, 2010

Portland, Maine – The Maine Marketing Association is pleased to announce it’s next Lunch & Learn. Bob Tiernan, President of Cameo Marketing, will be presenting “The Importance of Human Contact in a Digital Age” at the April event. The Lunch & Learn will be held on Wednesday, April 21 at TechMaine, 506 Main Street in Westbrook. The 80 minute presentation will begin promptly at 11:40 AM, with registration and networking beginning at 11:00. Lunch is included in the program fee.

About the seminar

Despite our love affair for all things technological, in a recent survey of top sales and marketing professionals, event marketing was voted the number one discipline for producing results. Bob Tiernan, President of Cameo Marketing, will explore the power of one-on-one event marketing and how it can help your organization build strong consumer relationships that result in the creation of brand evangelists and drive sales. You’ll leave with a greater appreciation for the importance of maintaining human connections, especially in today’s world, in which we as marketers have become increasingly dependent upon electronic and digital communications.

Topics include

  • The definition of event marketing and its history as a relatively new marketing force.
  • The seven key benefits of event marketing and how well-crafted brand experiences can connect your organization with its consumers.
  • Why and how event marketing continues to deliver an exceptionally strong ROI.
  • Real-world examples of how Cameo Marketing clients have benefited by strengthening their connections with customers through event marketing.

About Bob Tiernan

Cameo Marketing was founded in 1992 by Bob and his wife Bonnie, and represents the fulfillment of Bob’s dream to build a second career. A native New Englander, Bob spent much of his professional life in the broadcasting industry and held executive level positions at Selcom, Westinghouse Broadcasting and CRN International. Bob provides leadership and creativity in the design of Cameo projects – from concept to fabrication to execution


Networking and registration for the seminar, which is open to both MMA members and non-members, begins at 11:00 AM. The presentation starts promptly at 11:40 and ends at 1:00. The cost for lunch is included in the fee: $15 members, $35 non-members, $10 students. TechMaine members may also attend at the MMA member rate. To register for the Lunch & Learn, please click HERE.

The Maine Marketing Association is a non-profit organization dedicated to providing ongoing marketing-related education and support to its members and to the region’s business community. It is the first group of its kind in Maine, dedicated exclusively to marketing education. Membership is just $89 for a full year.

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